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Marwa Ben El Kilani

Internal Communication, Content Strategy & Employee Advocacy expert

Marwa Ben El Kilani
34 years old
Casablanca Morocco
Professional Status
Open to opportunities
About Me
I am an accomplished Internal Communication, Content Strategy, and Employee Advocacy Director with a passion for creating meaningful connections and driving positive change within organizations operating in the dynamic regions of Europe, Africa and the Middle East.
  • Internal Communication Strategy: Developing and executing comprehensive internal communication strategies that resonate with Orange MEA's diverse workforce. By leveraging innovative channels and storytelling techniques, I ensure that employees feel informed, inspired, and connected to the company's strategic objectives.

    Content Strategy & Creation: Developing compelling and audience-centric content across various platforms (Internal & External).

    Employee Advocacy: Creating and nurturing employee advocacy programs/campaigns that empower employees to become influential brand ambassadors. Fostering a culture of shared purpose and amplifying Orange MEA's message in the digital landscape through engagement activities and social advocacy campaigns.

    Cross-Functional Collaboration: Fostering strong relationships with cross-functional teams in Africa & the Middle East, including HR, Marketing, CSR, Innovation, and Corporate Communications, to ensure the seamless integration of messaging and initiatives.
  • Employee Adbocacy & Branding
    Developing and executing employer branding strategy & campaigns
    Work closely with the Talent Acquisition departement to target and leverage our employer branding efforts to attract and retain top talent required for our growing organization
    Creating opportunities to engage employees in employment branding efforts
    Collaborating with Digital Marketing to produce engaging external content
  • Content Strategy & Creation : Developing internal & external (internal instagram Account) content for emloyees
  • Targeting, identification and prospection of potential partners
  • Negotiation and signature of partnership agreements
  • Analyze the results to evaluate the performance and profitability of each agreement
  • Implementation of marketing strategy
  • Creation of communication supports
  • Digital content creation
  • Participating in the Marketing Strategy Elaboration
  • Participating in the development of the digital communication strategy