An accomplished Communication & Engagement Director, with proven expertise in Brand Positioning, Societal Impact Campaigns, Employer Branding, and Digital Engagement. I design and lead integrated communication strategies that connect brands with diverse audiences across Africa and the Middle East, building both visibility and trust.
Passionate about creating impactful narratives, I bridge internal and external audiences through authentic storytelling, multi-channel campaigns, and social media activation.
Employee Advocacy & Branding: Developing and executing employer branding strategies and campaigns. Work closely with the Talent Acquisition department to target and leverage our employer branding efforts to attract and retain top talent for our growing organization.
Strategy and Content Creation: Developing internal and external content (web series, gamification, live programs) to engage employees and mobilize them around our objectives.
Collaborating with the Digital Marketing team to produce engaging external content.
