Marwa Ben El Kilani
Strategic Communications |Social Media | Societal Engagement
35 years old
Driving License
Professional Status
Employed
Open to opportunities
About Me
An accomplished Communication & Engagement Director, with proven expertise in Brand Positioning, Societal Impact Campaigns, Employer Branding, and Digital Engagement. I design and lead integrated communication strategies that connect brands with diverse audiences across Africa and the Middle East, building both visibility and trust.
Passionate about creating impactful narratives, I bridge internal and external audiences through authentic storytelling, multi-channel campaigns, and social media activation.
Passionate about creating impactful narratives, I bridge internal and external audiences through authentic storytelling, multi-channel campaigns, and social media activation.
Communication & Engagement Director
Orange Middle East and Africa
Since September 2021
- Led the design and implementation of a regional communication and engagement strategy across 17 countries in Africa & the Middle East
- External Campaign Leadership: I actively contribute o the conception and rollout of high-visibility digital campaigns that showcase Orange’s commitment to solidarity and responsible innovation—spanning themes such as environmental sustainability and digital inclusion.
- Strategic Content Creation & Social Media Management: I produce compelling multi-channel content to amplify Orange’s commitments (internally and externally) through social media campaigns, editorial series, live programming, and gamified experiences. This storytelling approach significantly enhanced visibility and emotional resonance around Orange’s societal and environmental priorities.
- Societal Engagement & Brand Reputation: Launched and continue to lead Orange Engage for Change, a flagship societal engagement platform that strengthens Orange’s external image across the Africa & Middle East region. The program highlights employee involvement in high-impact community initiatives, positioning Orange as a purpose-driven brand deeply rooted in local realities.
- Internal Communications: I craft and deploy internal communication strategies tailored to Orange MEA’s diverse regional footprint. By integrating interactive formats and human-centered storytelling, I ensure employees remain aligned with corporate priorities while fostering a shared sense of purpose.
- Employee Advocacy: I design and scale employee advocacy initiatives to transform staff into credible brand ambassadors. These programs cultivated a strong culture of engagement and digital influence, reinforcing Orange MEA’s external narrative and internal cohesion.
- Corporate Events: I spearhead the design and delivery of impactful corporate events that reinforced Orange’s employer brand and external presence, while driving strategic alignment across departments.
- Cross-Functional Collaboration: I build strong collaborative frameworks with regional teams in HR, CSR, Marketing, Innovation, and Commercial Comms to ensure unified messaging and a consistent brand experience across all touchpoints.
- Crisis Communication & Reputation Management: I contribute to proactive reputation management strategies, ensuring Orange’s brand integrity remained protected during sensitive moments through agile communication responses and risk mitigation planning.